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    Audio Tracks From Nancy Cartwright Animation Workshop

    Feb/15/2010 | Posted by John Melley
    Hi Folks-

    A lot of you have requested copies of the MP3's from the animation Voice Over Tracks I did with Nancy Cartwright. They're from the workshop I had with Pat Fraley last December. I wrote about it in the January issue of the printed newsletter.

    There were so many requests, I thought it would be best to post the audio here on my blog rather than clog up your inboxes with lengthy mp3's.

    Just click on the play button below to take a listen

    • The Land of Totally Different

    • The Whacknard School

    Thanks for taking the time to listen and for your continued interest!

    I'd love your feedback and comments, so feel free to post below!

    The Mighty Egg Timer

    Jan/28/2010 | Posted by John Melley
    I thought I'd share something that may seem rather simple, but I've found it to be highly effective in getting A LOT accomplished in one day.

    I have a little timer in my studio - a little egg timer. People laugh, but what I do is set that little sucker to 30 minutes and just crank out copy, scripts, spots and dubs for that period of time.

    No phone. No email. No internet. That's the rule that I have with it. Once that thing starts quietly ticking away, I'm fully engaged.

    When it rings I stop what I'm doing and go get a drink of water, etc. Then I come back in and crank it to another 30 minute cycle.

    When I use it, I get a BOATLOAD accomplished and I have 2 mantras going for the new year. One of them is G.S.D.F. which stands for Get Sh!t Done Fast. I was a little slow starting this year and I have some serious goals set for myself and it dawned on me to ask myself - What am I waiting for?

    I'll admit I'm not perfect with it, but I'm really starting to love this tool. Here's why.

    My studio becomes available at 10:00 AM (the morning show uses it until then)

    Today:
    • I loaded 40 spots into our system
    • Produced 4 spots for client review approval (pending)
    • Reviewed and provided feedback to my artist on some graphics I'm having created
    • Revised 3 scripts
    • Met with our General Sales Manager
    • Processed 3 airchecks
    • Had a recording session with a client (half hour)
    • Arranged for revisions for another recording session
    • Made a car appointment
    • Touched base with my accountant... twice
    • Sent out about 20 emails and...
    It's now 5:30 PM and now I'm spending time writing this blog post to you and I have another half hour before I need to leave for my drum lesson tonight. The time will be spent working on my February Newsletter. (Let me know if you'd like to be on my mailing list - it's free.)

    I'm writing this, because I've been doing this on and off for a couple of months and I'm amazed at how much I get accomplished. It is now a fixture in my day. I'm also excited and wanted to share.

    It's so simple! Yet so effective. I recommend you try it. Let me know your thoughts and feel free to share any tips you use to increase your efficiency.

    The Problem With Saying "Super Bowl"

    Jan/26/2010 | Posted by John Melley
    So around this time every year we're presented with the challenge of getting the advertiser's desire to capitalize on the Super Bowl hype in their marketing. It's smart because entering the "Conversation in the consumer's mind" is a tried and true marketing tactic.

    The problem is the NFL is very protective of their trademarked terms, "Super Bowl" being one of them. Others include "Super Sunday" the names of the teams and many others. Use of these terms in advertising is limited to those companies and organizations that have ponied up a substantial sum of cash to be an "Official Sponsor" of the event which grants them the exclusive rights to use the trademarked terms. That means if a non official sponsor uses the trademarked terms they can not only get into hot water with the NFL, but also from the other Official Sponsors for using things they paid for the exclusive rights to use.

    Getting the advertiser's marketing objectives accomplished can be tricky, although not impossible. In fact, using the fact that we can't say "Super Bowl" can lead to some creative ways to get the message across loud and clear... without having to worry about getting a cease and desist letter or worse.

    I had a client today that wants to get people into their club to watch the Big Game. I put together something that does this in a fun way. It doesn't necessarily break new ground, but it's a different twist on things, fun and hopefully effective.

    You can listen to it by clicking the play button below.

  • The Big Game
    Be sure to leave your feedback below, as well. I'd love to hear from you.

    JM