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    Seasonal Marketing

    John Melley - Tuesday, May 07, 2013

    Really quick post here today.

    I went to Starbucks and as I'm standing in line I notice a rack of Starbucks Gift Cards.

    Their designs had:

    • "2013 Graduate!" Congratulations Grad!
    • Mother's Day And a few others.
    The point here is they have been able to give the person giving the gift card a "Customized" gift that does 2 things.
    1. The person receiving the Graduation Gift Card sees  that it's specifically for their graduation - and it has more impact than a generic gift card.
    2. It speaks to the conversation in the customer's mind. The person in line sees the cards for Mother's Day and Graduation and is reminded "Oh, I need to get a gift for so and so's graduation" and they pick it up and buy it.

    Really smart on Starbucks' part.

    There are events going on all year. How can you apply events that people are thinking about into your marketing that triggers a response "Oh, I should get that for so and so."?

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