In This Post I discuss how typos can reduce your web traffic and how you can proactively solve the problem for VERY Short Money.
Take a close look at the picture to the right. It's my web traffic from various sources for a particular page I generated last week.
It's tough to see but pay Particular attention to the bars at the far left of the bar chart. They're also the tallest - meaning that's what most people entered when they searched for that page.
Notice anything? It's tough to make out so I'll tell you. The top entry page was "www.JohnMelly.com."
You might be thinking... "Yeah. So what?"
What a Difference a "Letter" Makes
Well... I spell my last name "M-e-l-l-E-y," not "M-e-l-l-y." My official Web address is www.JohnMelley.com.
Several years ago some really clever person (I forget who he was) asked me if there were any common misspellings of my name.
Yup. People frequently drop the "E" that goes between the 2 "L's" and the "Y".
"Register for that domain too and have it redirected to your site, so when they misspell your name it won't matter. They'll still get to you."
Thank You Mr. Super Clever Person Who I Can't Remember.
This is just one page for one week that I have this data for.
This happens all the time. For this particular page, for this particular week it's 45 unique visitors with 60 page views that I would likely have missed if I hadn't registered that domain.
Who knows how many I would have lost over the years?
Little Hinges Swing Big Doors
If you have a domain that is "your name.com" and people frequently mess up the spelling of your name, then register the misspelled version of your name as well.
For less than $10 bucks a year it's a small investment to capture more web traffic and keep the people who are LOOKING FOR YOU from getting frustrated and clicking elsewhere.
You work hard to get traffic to your site. Don't let a typo diminish your efforts!
Do you have any web traffic capturing tips? I'd love to hear them. Please share!